Table of Contents
Facebook Ads – Definition
Facebook ads strength it appears straightforward at first. Just draft the engaging post, target a relevant audience, throw some money behind it, and get new leads. Not quite.
As many are likely aware, Facebook is a challenging space for advertisers. We are competing against many other businesses for attention and competing against people’s friends and families.
Why they someone engage with the ad when they see that the childhood friend just posted her wedding photographs?
And why Facebook ad images are visually enticing. If it’s not, the chances of getting clicks and conversions on Facebook become slim to none. Also, Facebook is the visual platform, which is part of why it’s understood so much success compete.
We do not only need outstanding media to share, but we also need to make sure that media is the right size and format to fit your ad.
And its high-quality visual content can have a significant impact on your conversion funnel,” says Nate Birt, a content marketer at visually.
Researchers note that visual content is processed differently from the text, from studying brain scans to tracking eye movements. Visuals communicate more information more effectively.
The brain processes are visual content 60,000 times faster than text. So what makes the engaging image for a Facebook ad?
What Types of Facebook ads are Requirements?
1. Single image ads
- These are the most common and necessary Facebook ad types. While they are essential, they’re also helpful.
- Because they are accessible for the Facebook browser to digest, ad type is also very versatile since it uses every Facebook objective (set for the ads).
- Here are the specs for the single image ad
- Image size: 1,200 X 628 pixels
- Image ratio: 1.91:1
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
2. Single Video Ad
- Single video ads are just like the sound, the single video in the space where the image typically is. And they are lovely ad format because 45% of people watch more than an hour of Facebook videos a week.
- A few things to keep in mind with Facebook videos is that the majority watch without sound, so utilizing captions is strongly recommended. Also, a video ad cannot exceed 60 minutes in length.
- If they are interested in going the video ad format route, take a look at the specs below:
- Video format: .move or .mp4 are preferable
- Aspect ratio: 16:9
- Resolution: at least 720p
- File size: 2.3 GB max
- Thumbnail image size: 1,200 x 675 pixels (*the aspect ratio of the thumbnail should match that of the video)
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
- How is the ad stand out from the pack of cute babies, brides, and puppies on your prospects’ Facebook feed? We’ll cover all this and much more in this guide.
3. Carousel Ads
- Carousel ads allow the advertiser to create a carousel of images or videos easily moved by a set of arrows.
- Its shows in the image below. Also, ad format is handy for eCommerce businesses looking to display multiple products in a single advertisement promoting their store or online shop.
- Many other industries can reap benefits from engaging their viewers with different media by using this ad format.
- Advertisers can display up to 10 images or videos within one Facebook ad that can link to different pages.
- And compared to the single ad format, advertisers can now sell an additional nine products using a carousel. Pretty neat!
- Check out the specs:
- Image size/Thumbnail image size: 1,080 x 1,080 pixels
- Image ratio/Video aspect ration: 1:1 (square)
- Text: 90 characters
- Headline: 40 characters
- Link description: 20 characters
- All other video specs (format, resolution, size size, etc.) are the same as the single video ad format above.
Also Read: How to Write Metrics for Business Goals? – Definition, five ways Metrics for Business Goals