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What is Market Segmentation? – Eight Benefits, Types, and More

market segmentation

Market segmentation is the process of divides the target market into smaller, more defined categories.

It segments customers and audiences into groups with similar characteristics, such as demographics, interests, needs, or location.

What are the Eight Benefits of Market Segmentation?

1. Creates strong Marketing Messages

2. Identify the most effective marketing Tactics

3. Design Hyper-targeted Ads

4. Attract and convert Quality Leads

5. Differentiate the Brand from Competitors

6. Build deeper Customer Affinity

7. Identify niche Market Opportunities

8. Stay focused

What are the Four Types of Market Segmentation?

Also Read: What is Content Marketing? – Strategy, SEO, and More

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