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Interactive White Paper Definition
The interactive white paper is first must know what a static white paper is. And the material offering advanced content on a subject. It includes the compilation of the problems and the respective solutions.
The interactive white paper then a format of interactive content that raises causes and solves the problems, engaging the reader through the interactions.
In different words, the material only progresses if the user gets involved. It’s essential to remember that white paper delivers content generally in a more technical language and more in-depth than other materials.
Such as e books and infographics. It perhaps because of this, it’s less popular than they are.
Another reason for it reduces use is its primary goal: to rescue prospects that have already accessed some content from the decision stage and, for some reason, have not gone ahead.
It eventually helps the rescue people who were once customers of the company but did not continue.
The interactive white paper warms up those contacts again and generates qualified leads (SQLs) for the sales team.
What are the benefits of Interactive Content-Format?
Many marketing professionals considered the static white paper to be “too boring” precisely because of its denser properties. The interactive version allows for a much better audience experience.
A survey conducted by the content marketing institute found that 87% of marketers agree that interactive content, of any format, captures the reader’s attention better than static content.
More importantly, 77% of these professionals believe that interactive content can increase the company’s visibility, generate repeated visitors, and increase access to different materials.
The main objective is to capture that audience that accesses different content, especially at the decision stage. The interactive white paper exacts what you need to increase your content strategy’s leads and sales.
According to the same research, 50% of marketing professionals believe that white papers perform better when inserted in the middle of the funnel. The other 35% believe it is better at the top of the funnel, and 15% at the bottom of the funnel.
How does it use in Content Strategy?
To illustrate how it incorporates the white paper into your Digital Marketing strategy, we’ve separated some exciting examples of using this material.
1. Dun & Bradstreet
The company creates interactive white paper showing data in building marketing campaigns and improving relationships with consumers.
2. Athena Health
The company used an interactive white paper to show how to create a successful patient engagement strategy.
Nowadays, it’s pretty simple to make white paper. If the marketing strategy is well designed, you have everything to generate more leads and sales.
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