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What is the Persona? – Definition, Important, Benefits, and More

Persona Definition

The persona were archetypical users whose goals and characteristics represent the larger group of users’ needs. It usually the persona present in one and two-page documents.

Such 1–2-page descriptions include behavior patterns, goals, skills, attitudes, and background information, as well as the environment in which the persona operates.

And designers usually add few fictional personal details in the description to make the persona the actual character.

And its example, quotes of real users and context-specific details, for example, the banking app. It makes sense, and it includes the persona’s financial sophistication and significant expenses.

Why Persona It’s Important?

  • The deep recognize of the target audience fundamental to creating exceptional products.
  • And personas help the product team find the answer and one of the most critical questions, “Who are we designing for?”
  • And through understanding the expectations, concerns, and motivations of target users. Also, it’s possible to design the product to satisfy users’ needs and therefore it successful.

Also Read: What is Purpose-driven Content Marketing? – Definition, Benefits, Organizes

What are the Benefits of using Personas in UX Design Process?

1. Build Empathy

  • Empathy the core value if designers need to make something that good for the people who use it.
  • And also personas help designers create understanding and empathy with the end-users. Thanks to personas, designers can:
  • Gain perspective similar to the users. It creates personas that can help designers step out of themselves and recognize that different peoples take different needs and expectations.
  • In thinking about the fictional persona’s needs, designers can infer what the actual person might need. It identifies with the user they design. And the extra designers engage with the persona.
  • And see them as ‘real,’ the extra likely they consider them during the design process and want it creates the best product for them.

2. Provide Direction For Making Design Decisions

  • Personas help designers shape product strategy. And it deep understands user behavior.
  • It also makes it possible to define who the product existence created for and what necessary and unnecessary for them from the user-centered point of view.
  • And also it allows product teams to prioritize feature requests. For example, features can prioritize based on how well they address the primary persona’s needs.
  • And also help settle arguments around design decisions – instead of saying, “We think the ‘Send’ button must bigger in our email app,” the designer strength says.
  • Since our primary persona, Carolyn, always on the go, we need bigger tap targets in the app its ability to send the email without eye strain.

What are the Characteristics of Good Persona?

  • It’s easy to select the set of user characteristics and call it the persona.
  • And it’s hard, and it creates personas that genuinely good design and communication tools. Here the few characteristics good persona:
  • And also personas reflect actual user patterns, not different user roles. And personas were not the fictional guesses at what the target user thinks.
  • Every aspect of the persona’s description must tie back to actual data observed and researched. Also, personas were not the reflection of roles within a system.
  • The persona focuses on how users interact with the product, not the future of how users interact with the product).
  • Also, persona context-specific focuses on behaviors and goals related to the specific domain of the product.

Also Read: What is the Internet? – Definition, Uses, Functions, Networking, and More

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