Real-Time Marketing Definition
Real-time marketing is marketing complete in real-time also marketing land defines it as
And the Real-time marketing and ‘RTM’ moments occur when brands and agency marketers react quickly to local, national, and global events online and offline.
And interject corporate marketing consumer conversations via social media messaging and boost brand recognition it utilizing marketing platforms.
But, like any new idea, real-time marketing takes mature. And B2B businesses in the brilliant position to incorporate real-time marketing into the marketing strategy.
What are the 3 Real-Time Marketing Tactics for the B2B Marketers?
1. Always Stay Listening (ABL)
- Real-time market right, we need to take our ear to the ground and catch trends as they happen. Here are few ways.
- And set up Google alerts on trends in our industry. And what are some of the buzz topics in our industry?
- Also if we are coming up blank, conference agendas give ideas. Also for example, if we are in the hotel industry, big automation topic.
- We force “hotel automation” into our Google alerts and scan them few times a week to see what’s trending.
- And monitor all real-time events in our industry. What are our competitor’s responsibilities at industry events? Fix they take RTM on the website and social media?
- And they were remarketing the visitors extra than we are top of mind when our prospect the ready to buy?
- And follow the influencers carefully and develop relationships with them. It can advocates for our brand and help publicize our RTM efforts when applicable.
- Also, follow industry publications and newsletters closely to remain current on trends, as well as common concerns and questions.
- Take the resources in place to act quickly. And social media team succeeded because they were preparing. When the perfect opportunity appeared, they can pounce on it.
- Also, in B2B, monitor industry events and use creative resources to act on current trends.
- We also want to use the tool that harnesses maximum ROI from social media. That way, we can keep track of our brand mentions, curate the correct type of content for our audience, and make data-driven decisions.
3. Ambassad and Network
- The effectiveness all when it comes to real-time marketing and opportunities short-lived. Also, we all need to get the message out quickly before the trend starts pointing downward.
- And launching it, a successful real-time marketing opportunity relies on creative thinking and letting our customers know about our initiative.
- And also, tap our employee advocacy programs and social ambassadors, and not only let them know about the initiative.
- Also, ask them to share it online, lets the networks know about it. That’s the way it creates the maximum B2B marketing impact.
- And sometimes, onboarding ambassadors can easily part but engaging them and holding on to them over time.
- It can be much significant additional challenge. So remember to reward our ambassadors for the support.