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What is PPC Pay-Per-Click Advertising? – Definition, Works, Keywords

PPC

PPC (Pay-Per-Click Advertising) Definition

PPC Pay-Per-Click Advertising the online advertising model in which advertisers pay each time a user clicks on one of their online ads. And there are different types of PPC ads, but one of the most common types the paid search ad.

And these ads appear when people search for things online using a search engine like Google – especially when they performing commercial searches, meaning that they’re looking for something to buy.

It’s anything from the mobile search (someone it remains looking for “pizza near me” on the phone) to the local service search.

And someone looking for a dentist or a plumber in their area to someone shopping for a gift (“Mother’s Day flowers”) and the high-end item like enterprise software. All of these searches trigger pay-per-click ads.

In pay-per-click advertising, businesses running ads only charges when the user clicks on their ad, hence the name “pay-per-click.”

And other forms of PPC advertising include display advertising (typically, serving banner ads) and remarketing.

How Does Pay-Per-Click Advertising Works?

How did Keywords Work in Pay-Per-Click Advertising?

Also Read: What is PBN? – Benefits, Components, and More

Also Read: What are the Backlinks? – Definition, Factors, Types

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