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What is Website Personalization? – Definition, Importance, Benefits, and More

website personalization

Website Personalization Definition

Website personalization is the art of offering a superior, one-on-one custom-made experience to your online visitors when they land on your site. Also, customize the experience based on their past purchases, their geography.

Its behavior in a manner that serves multiple business purposes – higher customer satisfaction, longer visit duration, boosted site visits, lower bounce rate, better conversions, and an improved brand reputation.

And the concept of personalization it remains there for decades now. At the same time, it’s extra prominent in the retail market where you enter a shop.

And the seller readily shows products that suit your needs, the scope of personalization was missing in the online marketplace.

Also realizing its importance, especially in terms of revenue generation and shopping experience, more and more online brands are now exploring its arena.

The better the website personalization experience, the better you can serve your online visitors and help them achieve their goals. It extra leads to a better retention rate and better word of mouth for your brand.

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Why is Importance Website Personalization?

What are the Benefits of Website Personalization?


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