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How to write a blog post that’s engaging and SEO-friendly


When it comes to writing for SEO and engaging your audience, it may seem as if there is tension between the two. We are unable to completely agree. To develop a blog that is SEO-friendly, you must prominently display certain terms you want to be found for. However, utilizing too many keywords severely lowers the quality of your blog content, which is something you should avoid. High keyword density could be a sign to Google that you are stuffing your text with keywords, which could hurt your search engine rankings. You can learn how to properly use keywords by opting for an online SEO course.

Writing blog content that is search engine friendly

Your blog entry ought to be a top-notch piece of writing. Most bloggers start writing when they start an article for a blog, noting whatever ideas come to mind. While some people may be able to write well on their own, others might need help. When we write an article on my blog, we adhere to these guidelines.

Before you start, think about your writing.

You can save time later on in the process if you spend some time, in the beginning, considering the information you’ll utilize on your blog.

We frequently read numerous marketing and SEO Basics articles on various online marketing blogs. We add the URL and title to my notes whenever we come across a subject or topic that we find intriguing and deserving of consideration in one of my upcoming writings.

We plan my publication schedule each month. We look over all the articles I’ve saved, my notes, and the others. After deciding which topics to cover, we mark the publication date for each topic on a Google calendar.

Also Read: You can learn SEO by doing a digital marketing course in Mumbai.

Paragraphs are used by everyone, yet not everyone makes good use of them. You shouldn’t just start each sentence with a new line because it looks nice. Also, keep in mind that each paragraph needs to have a distinct thought or subject. Think about the main idea in each paragraph. You ought to be able to encapsulate the concept in a single sentence. If it’s not possible to do this and you need more phrases to convey the main concept, you’ll need to add more paragraphs.

The right headlines will also help your readers understand the subject of your post. Subheadings can help readers find the information in your writing by pointing them in the right direction. Readers can traverse your website and better grasp the organization of your posts with the aid of subheadings. They are crucial for more than just readability. They are also necessary for SEO Fundamentals, though. For this reason, I advise using your keywords in a few of the subheadings.

The outline for your post must then be written down. By structure, I mean pointing out the different sections of your post.

You can write the blog post more quickly by breaking it up into distinct pieces. Writing 200-word pieces that merely cover a small aspect of the subject is more effective and quicker than writing longer chunks.

Blogs are typically required to contain an introduction, a body, and a conclusion (similar to the writing process of the essay). There are numerous pieces that make up the major part. Examine the design of this blog post several times, then scroll up and down to see the result.

It will become less interesting to read and will affect your ranking if you add the keyword you wish to concentrate on. Google is demanding that it produce articles that readers will appreciate as it develops. Google has other ways of figuring out what your content is about, so it doesn’t need you to use your focus keyword in every phrase. Synonyms and other keywords related to the focus keyword are one of the ways Google determines the subject of your article. For this reason, your text must be filled with synonyms and similar words.

When producing an article, make an effort to connect it to previously written blog entries on your website, for instance by using internal hyperlinks.


You may learn about internal linking from SEO Skol, which provides a variety of benefits. Internal linking is a very straightforward and effective SEO method.

  1. It helps search engines find new pages on your website. It is true that while crawling your website, search engine spiders will follow any hyperlink that does not include the “no follow” property, adding the page to their index (if there isn’t already).
  2. Another strategy is to give search engines a key piece of information about a webpage. For instance, the search engine is informed that the page’s content has to do with SEO tutorials when I include an image like this: SEO Tutorial.
  3. It’s a great way to let users click on a link to find out additional information.

Every time you publish a new blog entry, Google gets notified that your site is active. This is important because Google will crawl your website less frequently if it isn’t actively being used, which could harm your rating. Don’t post merely for the sake of posting, though. Make sure the material you provide is of the highest caliber and useful, well-written pieces that are engaging and satisfy their search objectives.

Creating an editorial calendar for your website might be a smart idea if you’re having trouble posting frequently. This will let you set up the procedure in a way that benefits your team. It’s advised to sometimes update your older blog posts to protect them from growing stale.

Author’s Bio

Karan Shah

Founder and CEO at IIDE

Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School. 

A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

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