Most businesses nowadays have been exposed to the claim that SEO is essential for modern day marketing success. In many ways this is completely true. Search engine optimization, or SEO, is a very valuable form of marketing, because so many people nowadays rely on search engines for answers.

One of the IT support companies London based businesses have been partnering with a lot over the years is TechQuarters, and a large part of their success is down to SEO. When businesses in London search for IT support, they find TechQuarters. This is the primary goal of SEO – when your ideal customer is looking for answers, they find your brand.

If you want to get started with SEO for your brand, here is what you need to know:

How does SEO work?

The first thing anybody looking to perform SEO needs to understand is precisely how search engines work. The short answer is that they are machines built to find answers. They can crawl through billions of different sites, posts, blogs, and many more types of content, in seconds and, through a complex process of evaluation, figure out which pieces of content are most relevant to the query a user has entered.

Definitions

Crawling and Indexing

A search engine uses a process called crawling and indexing to catalogue every piece of content available on the internet. Firstly, they use bots to discover URLs on the internet – this is the crawling step. Once the search engine has discovered a site, it analyses the content on the page and stores in in it’s database – this is the indexing step; Google’s index is known as Caffeine.

Ranking

The next important process to know about is ranking. When you search something in a search engine, you want to get the most relevant results – ranking is how the search engine achieves this; it literally ranks every result in its database from the least to most relevant to your query. This is where algorithms come in. The algorithm of a search engine is how it decides which results are relevant, and which results are not.

A search engine ranks content based on how well it matches the intent of a query. At the most basic level, this is judged by whether the content matches the search terms; but algorithms have been developed to be able to judge how accurately content matches the query.

For example if the search engine query is “how to fix a bike chain” – a low ranking result might be a website that sells bike changes, whereas a high-ranking result might be a video tutorial for fixing bike chains. Both pieces of content are technically relevant, but one is more relevant than the other.

Search Queries

A query, or search query, is essentially the thing that you type into a search engine in order to look for content. An example of a search query might be “pharmacies near me”, or “how to repair a punctured tire”. The more specific the query, the more specific the results you get. This is crucial to search engine optimization. As a brand, you need to be researching what queries customers are entering into search engines; based on that, you can begin creating content that is relevant to those queries.

Search Volume

Search Volume refers to the amount of times that users enter a specific search query into an engine every month. This data is collected by search engines, and are sometimes categorised by location. A high search volume means lots of people per month are searching for something; this is good information to know, because if your content matches up with queries that have high search volumes, it will be shown to more users.

Keywords

In SEO, keywords is a blanket term for the words and phrased in content that a search engine uses to rank results. Keywords are split into different categories –

Short-tail keywords contain 1 – 2 words, such as “IT support”, “dog food”, or “computers”. Short-tail keywords have the highest search volume, – meaning content that matches up with these keywords will get the most visitors.

Long-tail keywords contain 5 or more words, such as “dog food for diabetic dogs”, or “gaming computers suitable for graphic design”. Long-tail keywords have the lowest search volume, but if you have content that matches up with long-tail keywords, there is a high chance that the users searching these keywords are ideal customers.

Medium-tail keywords contain 3 – 4 words, such as “IT support near me”, “dog food for puppies”, or “computers under £200”. Medium-tail keywords have an average monthly search volume. If your content matches up with medium-tail keywords, you will get fewer visitors, but a higher percentage of visitors might be ideal customers.

Voice over Internet Protocol (VoIP) is a modern and affordable alternative to traditional landline systems. This telephony combines hardware and software that leverages existing internet connections to make and receive phone calls. Moreover, a good Oklahoma VoIP business phone service provider takes care of the add-ons and integrations to ease day-to-day operations that landlines simply can’t.

But how can you establish a VOIP system for your small business? Here is a step-by-step guide to setting up a business VOIP phone system. Let’s get an understanding of the VoIP phone system first.

What is a VoIP Phone System?

VoIP technology allows making and receiving calls via broadband internet connection. Voice analog signals are converted to digital signals via IP (Internet Protocol) phones and then sent online.

You do not need any hardware for some VoIP systems, while some require Power-over-Ethernet (PoE). The reason is that VoIP systems are not just available for phones but also for any internet-connected device, such as laptops and tablets.

Therefore, shifting to modern VoIP for business communication is a must-have in this tech-savvy world. Now you know the basics of IP phone systems, let’s head to the process of setting up a VoIP phone system.

Step 1: Determine Your Internet Quality

Even before setting up a VOIP system, you must keep some key considerations in mind. For instance, you need to determine the quality of your internet connection. For that, you can conduct your internet speed test or ask service providers about the quality and reliability of the internet in your area. This is important as VOIP phone systems work on a consistent internet connection.

Step 2: Decide between Handset and Softphone

Similarly, you must choose whether to set up VOIP with or without hardware. VoIP can also resemble landlines, where telephone cords are replaced by Ethernet cables. Therefore, you should decide whether to invest in hardware or use virtual numbers on existing devices. The answer usually depends on the size of your business, location, and available budget.

Step 3: Decide the Number of Lines and Users

In a home office, you might not need more than two lines, but things would be different if you ran a company that has employed hundreds and thousands of people under different departments and divisions.

However, a sprawling enterprise does not mean you have to deliver phone lines for every user. You can set one designated line per department with a few additional lines for top-level personnel. The number of lines you need depends on the amount of traffic your office expects.

Step 4: Estimate Service Costs and Add-on Fee

Though VoIP phone systems are affordable phone solutions, you still need to estimate service costs and add-on fees.

You will have to pay based on the number of lines you use. Moreover, VOIP service providers charge monthly for particular add-ons, such as international calling and toll-free. Do not forget to include installation expenses or activation fees in your VOIP budget.

Step 5: Find a VoIP Phone Service Provider

You should look for a hosted VoIP business phone service specializing in business connections and providing tailored services to meet your business needs.  SipVine VoIP service providers in Oklahoma provide custom services for businesses of any size and kind.

It boasts robust features and flexible programming at affordable rates. Moreover, it doesn’t bind you in contracts and does not make additional charges as well as has competitive international calling and toll-free rates.

Step 6: Assess Installation Requirements

Once you decide which type of VoIP system you want and which service provider you opt for, the next step would be to assess the special installation requirements.

Your VoIP service provider will guide you with the installation needs for VoIP setup, such as extra or new cabling. VoIP phone providers will advise if your existing numbers can be ported into a newly set VoIP system. They can take care of the porting as well.

Final Words

Shifting from traditional landlines to VoIP phone systems is a rewarding experience, but it requires careful consideration. You should assess your business needs and determine your phone traffic and existing budget to decide on a specific VoIP system for your small business. Similarly, your chosen service provider should provide tailored services to cater to your business demands.

If you are just starting up a new business or already a part of an experienced company and wonder about recent trends on how to grow your reach, you are doing the right thinking. Social media managers are waking and peeking their heads out from behind their computers to get a sense of the situation. 

However, what they really need to know is which social media trends for reaching new audiences will affect the game in 2022 since they have tactics to plan. For example, TikTok’s emergence has got Instagram on its heels in the fight for the top social media site, so where should you focus? Have you upped the game on your engagement? 

In an industry that transforms quickly and irregularly, it can be challenging to adjust timely and efficiently, especially in an unstable period marked by the COVID-19 pandemic that changed many aspects of how people interact with companies on social media. 

So, if you are wondering how to get more followers on Instagram or any other social media platform, don’t worry because we’ve got you covered. Bellow, we lay out the hottest social media trends of the year that will boost your social media reach and presence. How to write Instagram captions for your business. Tell a relatable story. Share real stories—ones that your audience might relate to or see

Each Channel Is An Individual Entity

For example, compared to Instagram, which is likely to have an audience searching for entertaining visual material, LinkedIn has a more business-focused audience looking for in-depth, instructive information. Pay attention to the demographics of your followers on each channel so you can post social media copy and material that appeals to them. 

Each social media platform must be viewed as a distinct entity. There may be information that is appropriate for all channels – for example, if your firm was recently bought by a worldwide corporation, this is certainly news you want to communicate throughout the spectrum, but you should tailor your approach to the channel’s audience.

Boost Your Collaboration With Influencers

Partnering with influencers or other companies is another wonderful approach to get your brand in front of a new audience. A great way to do this is to send your products to an influencer and ask them to share their experience with their followers through a feed post or Instagram story. Depending on the extent of the influencer’s following, some may charge a price for their post, while others may only post for the free goods.

You might also organize a giveaway that is co-branded. When doing so, the idea is to work with businesses that have a similar target demographic to you but are not competitors. If you’re a local coffeehouse, for example, you could want to partner with a charming, bespoke mug manufacturer. This way you will reach people that already buy products closely associated with yours.

Shareable Content Attracts People

Allow your established audience to undertake the job of reaching new audiences for you by creating content that is easily shared. When a user shares your article, it brings a fresh set of eyeballs to your material as well as your profile.

Shareable content is frequently amusing, relevant, or educational. The thing that all three of these traits have in common is that they all provide the individual something of value, whether it’s a chuckle, a sensation of being noticed, or fresh information that their colleague or friend would find useful. This content is also consumed with more trust than others because audiences trust their friends and the content they share.

Examine your statistics to determine what content has garnered the most shares in the past, and then continue or adjust your approach.

Turn More Money Towards Smaller Networks

It is definitely the time to start buying ads with smaller networks such as TikTok, Snapchat, and Pinterest, rather than spending all your budget on the major ones. According to some studies, Tiktok’s ads ranked top as the most pleasurable and uplifting of all social media sites. 

Others suggest that Snapchat’s ads reach more potential customers than TV ads and are better stimulating the intention to buy. On the other hand, Pinterest claims that their ads are more efficient in cost per conversion than ads on other social media platforms and have a higher return on investment in ad spend for retail brands. 

This may be because smaller networks are not bombarding users with ads, so the people are less exhausted by them. Many brands have achieved reaching millions of people with various formats such as Instagram Reels ads. So, make sure you pay more attention to these nontraditional ads and use their potential.

Final Thoughts

To be successful in growing your audience and reaching new customers you need to employ a diverse strategy because different social media sites and tools target different demographic and groups. Do substantial research, customers change their buying habits over time they also switch between social media sites.

There are many different career paths available to data scientists, depending on their interests and goals. Some data scientists work in the business sector, applying their skills and knowledge to solve business problems and drive organizational decision-making. These data scientists may work in various industries, including finance, healthcare, technology, and retail.

Before we dive into the role of data scientists in the tech industry, we must answer one key question. What is data scientist? A data scientist is an expert who uses scientific methods, processes, algorithms, and systems to draw facts and insights from data.

Data scientists typically have a strong foundation in mathematics and computer science and are skilled in statistical analysis and machine learning. They may also have expertise in a particular industry or domain, such as finance, healthcare, or retail.

Data scientists collect, clean, and organize data from various sources, including databases, social media, and web analytics. They then use this data to build and test statistical models, identify patterns and trends, and make data-driven predictions and recommendations.

Data scientists often work in the technology, finance, and healthcare industries. Still, their skills are also in demand in many other sectors, including retail, media, and government. They may work in various roles, including research, development, and consulting, and may be employed by companies, universities, or government agencies.

Data scientists play a critical role in the tech industry by using data to drive decision-making and innovation. They use various tools and techniques to collect, process, and analyze data. They then use their insights to inform the development of new products, services, and strategies. Here are the roles of data scientists in the tech industry:

They manage data within a company

Data scientists are crucial in managing and organizing data within a company. They may work to ensure that data is collected, stored, and processed in a way that allows for efficient analysis and decision-making. This may involve designing and implementing data pipelines or developing procedures for data cleaning and preprocessing.

Simply put, data scientists are frequently tasked with defining and promoting the best methods for gathering, preparing, and analyzing data within their businesses. Additionally, some data scientists create AI systems for internal use or the benefit of clients. For instance, conversational AI systems, AI-driven robots, and other autonomous machines, including vital elements in self-driving cars.

They develop and implement machine learning models

One of the main ways data scientists contribute to the tech industry is by developing and implementing machine learning models. These models allow companies to analyze large amounts of data and make predictions or decisions based on the insights gained.

For example, a data scientist working for an e-commerce company might develop a machine learning model to predict which products a consumer is most likely to purchase or to personalize recommendations based on previous purchases.

They use data to drive product development.

One of the primary ways data scientists help the tech industry is by using data to drive product development and improve existing products. For example, a data scientist at a software company might analyze usage data to identify areas where the product could be improved or to suggest new features that would be valuable to customers.

Similarly, a data scientist at a social media company might use data to optimize the user experience and increase engagement. For instance, they might develop a machine learning model to predict which posts are most likely to go viral or to personalize content recommendations for users.

They help tech companies optimize their operations

In addition to product development and customer insights, data scientists help tech companies optimize their operations and make data-driven decisions. For example, a data scientist at an e-commerce company might use data to optimize inventory management and improve supply chain efficiency.

As you can see in the Michael Page Hong Kong, the role of a data scientist requires strong analytical and problem-solving skills and expertise in programming languages and statistical analysis. It also requires the ability to communicate complex technical concepts to a non-technical audience and to work effectively in a team environment.

In the tech industry, data scientists often work closely with business leaders and decision-makers to help them understand the data and use it to inform strategic decisions.

A data scientist would thus need to have a firm understanding of the industry. That makes it easy to ask the right questions, conduct the key analysis, and inform stakeholders about potential changes to the company’s offerings or operations.

They help visualize and analyze customer data.

One key thing will pop up when you Google what is data scientist. A data scientist gathers and analyzes data to drive business decisions. Data scientists also play a crucial role in helping tech companies understand their customers and target markets.

Data scientists can identify trends and patterns that inform marketing and sales efforts by analyzing customer data. They use their data visualization skills to communicate their analyses’ insights and results to decision-makers within the company.

They may create charts, graphs, and other visualizations to help executives and stakeholders understand the data and make informed decisions. They may also use data to develop customer segmentation models and predict customer behavior. That can help companies tailor their products and services to meet better the needs and preferences of different groups of customers.

They keep track of the latest tech developments.

Another critical aspect of a data scientist’s role in the tech industry is staying up-to-date with the latest technologies and techniques. This may involve participating in professional development activities, such as attending conferences or taking online courses and staying informed about new research and developments in the field.

The bottom line

Overall, the contributions of data scientists to the tech industry are varied and significant. They help companies use data to drive innovation, improve products and services, understand customers, and optimize operations. Using data to inform their decisions, tech companies can make more informed, data-driven choices that lead to better outcomes and long-term success.