The quarterly release plan its high-level visual summary of what new and updated capabilities the product introduces to users.
It even extra abstracted from details and specifics than the typical visual product roadmap as it encapsulates what’s it come in each quarter versus each particular release.
Why Do We Need the Quarterly Release Plan?
- The quarterly release plan is best suited for occasions and audiences that don’t need and mustn’t see—exactly what’s happening when.
- It’s the opportunity to expand on the product vision, significant themes, and key objectives for the product without mud the water with too much minutia.
- And quarterly release plans it appropriate for investors and board members who care about the broad strokes and less concerned with individual ship dates and details.
- They also appropriate for customers and prospects since it avoids too much commitment to deadlines and individual items.
- Also, press and analysts might target quarterly release plans. They convey the product strategy’s intention and direction without raising expectations, giving too much to competitors.
- And internally, the quarterly release plans it informative and inspirational artifact for the broad audience.
- Such as at the company all-hands meeting. Some internal teams, such as product development. It requires extra nitty-gritty details.
- On the other hand, it might provide adequate granularity for sales, marketing, and operational functions.
What are the Benefits of the Quarterly Release Plan?
- The quarterly release plans hit the sweet spot between vague vision statements and super-specific project plans. Also, illustrate the product’s direction, how it gets there, and what stakeholders can expect.
- They simultaneously prevent strategic discussions from getting sidetracked into debates regarding specific features and arbitrary release dates.
- While there are still questions regarding the prioritization of initiatives and the corresponding rationale, conversations less likely turn into fierce debates, given the details’ intentional vagueness.
- And quarterly release plans it excellent for illustrating the power of themes. Without unnecessary implementation details and specific features, the audience focuses on the significant steps to execute the strategy.
- It also elevates the importance of KPIs, outcomes, and north star metrics, showing how individuals’ principles guide the product’s plans and not merely checkboxes by adding the particular feature and enhancement.
- It essential to get some resistant stakeholders over the hump of accepting the fluidity requires embracing experimentations, responsiveness, and an Agile approach to delivery.
What are the Tips for Sharing our Quarterly Release Plan?
- It’s tempting to fire it off the entire company and bask in the praises. But how we present the quarterly release plan as key as its contents.
- Also, just as important as understanding the varying levels of information for each audience, knowing the interests and motivations of whom we were presenting vital.
- And try anticipating the concerns and likely questions, and be ready with well-considered answers. If something controversial and disappointing, prepare for those complaints with a carefully worded response. And set the stage for success by first covering the company and product goals and objectives.
- It’s way, and we can position the plan as the method for achieving those. People must walk away, agreeing that the team’s choices intend to impact KPIs as possible positively.
References: The Pink Charm
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