High level marketing plan to narrow our target audience and guide all of our marketing efforts. And the high-level marketing plan is one method of documenting our general marketing strategies for the company.

And broad plan for our marketing efforts creates the top level of the project, with the additional specific marketing methods underneath.

1. Purpose

• The purpose of the high-level plan breaks down our marketing goals and strategies into subcategories. And the program includes the high-level goals or categories where we focus our energy.
• We then drill down further for each high-level goal to develop our plan using the high-level marketing plan.
• We put into words exactly how we want to go about advertising and to get the word out about the company.
• For example, we might want to increase our products’ brand awareness as part of our high-level marketing plan. Once established, we can decide exactly how we plan to achieve brand awareness.

2. Components

• The marketing plan generally begins with an executive summary, which briefly states the program’s significant points.
• And the situation analysis describes the needs and happenings within our business and with our customers to determine what must go into the high-level marketing plan.
• And SWOT analysis helps us further narrow the options for our marketing plan by identifying strengths, weaknesses, opportunities, and threats from the customer’s perspective. The objectives or goals section is where we list our specific projects.

3. Additional Detail

• Once the high-level marketing objectives are in place and we researched the feasibility, we can break the purposes down into further detail.
• It involves creating specific action steps and activities that help us achieve higher-level goals.
• For example, if one of our high-level goals is to establish a social media presence.
• And the steps to get there might include customizing the Facebook page for our business, adding the blog to our website, increasing our followers, and interacting with followers on Facebook and Twitter sites.
  
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PageRank Definition

PageRank If you’ve started researching the world of SEO positioning, you’ve probably heard of a website’s PageRank.

It is the algorithm that Google has used as a basis for web positioning since it began its activity.

Specifically, PageRank is a measure of authority.

To measure this authority, Google assesses two relevant factors the number of links to a website.

The importance (and currently also the relevance of these links)

In Google’s words, ” PageRank takes into account the number and quality of links that a website receives.

It assumed with this statement is that the most significant websites are more likely to receive links from other websites. ” Source.

This image, available on Wikipedia, shows two ways to get authority in a simple network expressed in percentages.

One, as in Ball B’s case, is to get a lot of links from less authoritative pages.

The other, as in the C ball, get links from pages with more authority than yours.

Although it is a simplistic vision, this image sums up reasonably accurately the possible strategies to carry out in Link building.

What is the Importance of PageRank?

• After knowing what the tool that positions the pages of Google searches is and how it works.
  We take to understand what is the importance of PageRank for your site.
• The strong point of PageRank is the placement of a site when a user searches.
• In other words, the chances that your site will retrieve due to the search result are great if it is well-positioned.
• Therefore, the importance of PageRank is that it defines where your site will appear when doing a Google search.
• To keep sites or blogs alive, what matters is the number of hits; PageRank will help you increase traffic on your page.

How can we see the Page Rank of my Website?

• The reality is that today you cannot know for sure.
• Yes, it was possible before, but it was more problems than benefits.
• This score open to the public, many websites took the opportunity to meet the algorithm’s criteria (which is not perfect), bypassing human users behind the searches.
• It led to link sales pages and other types of Black Hat strategies that Google has never liked.

How does the PageRank to a web today?

• PageRank is undoubtedly a significant factor in SEO positioning.
• But today, it is far from the only one, of course.
• The fact that a website has authority does not mean that it is what you are looking for, even more so if it does not match your search.
• For this reason, Google combines this factor with many others, such as those included in on-page SEO or the latest and cutting-edge semantic recognition technologies.
• It also means that there is no single and unmistakable way to improve your web positioning, but instead, it is necessary to worry about many small factors and details.
• It is the sum of all these factors that make a website attractive to Google and users.
• And its inception has been many changes in the way Google works.
• These changes have been relegating PageRank to a secondary role within the main algorithm.
• However, the fact that it continues to exist and has a specific weight confirms that Google takes into account users’ role in the relevance of searches.
• Although it may seem complicated, it is more straightforward than it looks.
• The fact that Internet users share links to websites is a way of identifying what content adds value to the network.
• It makes sense to reward that content that is marked as relevant by many users.

Also Read: What is Content Silo? – Definition, Connections, Usage, and More

Also Read: What is the Content Curation? – Definition, Uses, Valuable, and More

Content Curation – Definition

Content curation is finding and collecting online content and presenting the best pieces in a constructions way.

And also, unlike content marketing, curation does not involve creating content. Instead are researching and sharing information created by other people to appreciate and respond to it.

And like all other marketing aspects, content curation adds value to your brand and creates lasting relationships with your customers.

How is Content Curation uses?

• Content curation is omnipresent on the Web. It’s all places where content is shared and discussed that are good examples of content curation.
• It includes RSS feeds, social media posts, news aggregation websites, and links and articles referenced in blogs.
• There are no standard types of the content either website often curates and shares text, video, audio, images, and infographics.

Why is it Valuable to the user?

• As different businesses embrace inbound marketing, the Web has become increasingly crowded with content.
• And business owners worldwide are trying to stake a claim in the industries and produce a massive amount of content as they take doing it.

What are the Three Popular Strategies for the Content Curations?

• Many businesses gather helpful articles from other resources online, organize them. And share them with readers.
• And also it essentially making the brand’s online magazine that shares the best content found on relevant topics users will like.
• The goal makes the website a “one-stop” destination for the best information about your products and services, eliminating consumers’ need to research related topics elsewhere.

1. Best are Aggregator Blog Posts

• Some brands curate articles throughout the specified period and publish them on a particular day of the week or month.
• And also it creates an expectation that the best articles provide them in a digestible format and predictable.

2. Email Newsletters

• Email is another excellent channel for content curators because it offers direct contact to the consumer. It delivers quality content directly to them, saving the users from having to search for it.
• And also many email marketing sites like Weber offer A/B testing, where it tests different headlines and see what draws the most significant response.

3. Sharing on Social Media

• It offers valuable information from other industry leaders it reaps big rewards on social media. Its demonstrates confidence and expertise to followers.
• And also showing them you know your business well and value other influential people’s opinions.
• And also it leads to a situation often referred to as content saturation. When many publishers write about a given subject, consumers challenge to sift through it and find quality information.
• And also businesses that curate content, as well as publish the material, are helping customers quicks get helpful information from the best sources in the industry.

Also Read: What is virtualization?- Definition, Work, Types, and More

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Family Income Rider Definition

A family income rider is the adding to the life insurance policy that provides the beneficiary with the amount of money. It equal to the policyholder’s monthly income in the event the policyholder dies.

And also the rider types of the death benefit.

And it specifies the term for the additional coverage and eventually expires if the insured’s death does not activate it.

How does the Family Income Rider Work?

• Life insurance benefits it’s frequently paid out to beneficiaries in the one-time, lump-sum death benefit.
• However, some life insurance policyholders can take concerns about the beneficiaries’.
• And it ability to manage the lump-sum payment properly.
• They can elect to add a family income rider to provide additional monies in installments in such cases.
• It bases on the size of the death benefit and the number of months the policyholder would like the beneficiaries to receive payments.
• And the policyholder can determine the distribution plan that works best for the family.
• In some cases, the family income rider’s beneficiary chooses to receive the lump sum rather than monthly payments. The rider generally uses by individuals who are the sole earning members of the family.
• And income paid out in installments in addition to the lump-sum death benefit, which beneficiaries receive at the end of the family income rider period.
• With the benefit rider, we can specify the amount of time we can like our family to receive this monthly income.
• And also younger wage earners typically choose the more extended period for coverage because they take more working years left before retirement.
• And also the early death causes more considerable financial hardship to the families.
• Like the term life insurance policy, which exists for a set period, the years that the family income rider in effect starts counting down. For example, the policyholder ages and eventually expire altogether if they don’t die in the interim.

What are Special Considerations?

• And family income riders design with the growing family in mind. Suppose the policyholder is currently raising the family.
• Also it can make excellent choices and face the financial responsibility of others’ care.
• And it remembers in the case of family income riders that they must claim within the specific period, and else they may expire.
• Also, the period for claiming to it usually specifying within the policy.

Also Read: What is the Sales Funnel? – Definition, Examples, use