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Long-tail keywords Definition
Long-tail keywords are extra precise and less common than other keywords. They focus more on a niche.
And the term long-tail keyword comes from the book long-tail. Also, it shows that there is a market for virtually any product.
And while its market is small in some cases, the vastness of the internet makes our niche product and blog post profitable nonetheless. Here are some keys.
One Head Theme
Most blogs take one main topic – it’s called the head term and main keyword. For example, mom blogs are usually near family life, and food blogs are about eating, restaurants, and recipes.
And our blog at Yoast is all about SEO. We even named it the SEO blog. Subsequently, all of our blog posts are about SEO and SEO-related topics.
Our blog and site’s main topic and the theme is the number one keyword (or key phrase) you want people to find us.
In our case, that keyword is SEO. Someone with the food blog about homemade Italian food probably wants to create the search term [homemade Italian food]. And making that search term the number one key phrase of their blog.
Lots of Tail Topics
However, we can’t optimize all blog posts for the same term [homemade Italian food] even if all the blog posts we write are about homemade Italian food.
And instead, we must write the whole number of blog posts about all kinds of long-tail variants of your primary keywords.
An example of the food blog, you could write about all kinds of delicious things: homemade Italian pasta, homemade Italian salads, homemade Italian pie.
Our blog posts can even be extra long tail. We write homemade Italian spaghetti bolognese, homemade Italian lasagna, homemade Italian penne carbonara, etc.
However, we will find all of these long-tail keywords when you do proper keyword research to develop many very long focus keywords. We can also use the keyphrase length check-in our plugin to see whether it’s not too long.
Link from the Tail to the Head
Suppose we optimize our blog post for different long-tail variants. In that case, we must link from these blog posts to our added ‘head’ category pages.
And from these category pages to our most awesome pages and our cornerstone content. Remember: always link from the tail to our head!
That way, we show Google what our site structure looks like and which of our pages is most important. Also, make sure our most amazing pages rank high in Google!
Why Efforts on Long-tail keywords?
- The long-tail keywords were then added for common keywords because fewer websites compete for high rankings in the result pages of Google. The longer (and extra specific) our search terms are, the easier it is to rank for the period.
- Because of the internet’s vastness, it is easier to find our audience and our particular niche. And focusing on the group of long-tail keywords can result in a great deal of traffic altogether.
- And another benefit of focusing on long-tail keywords that although these keywords are used less in search. The visitor that finds our website using them is extra likely to buy our service or product.