Infographic – Definition
Infographic gets traction and contains valuable data, refers to its stats in their content.
And shares infographics on social media. But, inbound links and shares don’t always generate actual business value.
It also infographics reach the right audience and make the audience take the right actions.
By considering these five questions, it creates an infographic that has a purpose.
1. What Outcome Proves That The Infographic Was Useful?
Avoid spending the time and money creating infographics for vague goals like thought leadership.
And better goals include measurable outcomes like generating a specific number of leads, turning a certain percentage of current charges into buyers, and improving search ranking placements.
Also, look beyond the number of shares and new followers that get. Unless influencers share the infographic and new followers become valuable leads, shares and likes won’t justify your infographic investment.
And instead, create an infographic geared toward a specific and measurable goal.
2. Who Needs to See The Infographic?
The target audience includes people who might purchase the product” and “people who influence the people who might buy the product.
And target the audience is also broad. The ideal audience consists of people who want to buy the product — from a company just like yours.
Also, identify what company is better than anyone else and what offer other businesses do not. Then, ask yourself which kinds of buyers (and people who influence potential buyers).
It appreciates the company’s unique selling proposition. Generate two and three personas of people who respond to the infographic.
And remember that response means more than a social share. It means executing your ideal outcome.
3. What Does the Audience Need to Learn?
- The audience needs to learn something that motivates them to carry out the goals. A useful infographic meets the following learning needs for the audience:
1. To synthesize complex data
Some data tell the story, and the audience needs to understand that story. Once it revealed the report. And the audience is complete see the need to buy.
2. To understand the trend
The audience’s industry is changing, and the infographic explains how. Then, it ends by demonstrating how the company helps them meet new challenges.
3. To visualize the process
The audience wants to accomplish something, but they are not getting it done. An infographic explains why and how the company can make a difference.
Once it identified a purpose that summarizes in a single sentence, find the hero statistic — the statistic that grabs the attention. Then, arrange the other stats beneath it and around it to construct a coherent narrative.
4. How the Audience Interact With The Infographic?
As we design the infographic, think about how the target audience will find it (or receive it) and what the audience will do once they have it. If we want the infographic to lead to other content pieces, include hyperlinks to those assets.
Alternatively, if we want the audience to email to share it within a social network, consider the preview snippet, file size, and whether it’s best to embed it or link to it.
And always consider your call to action before finalizing the design and distribution method.
If we want to generate leads, offer a chance to download the infographic from a landing page.
For lead nurturing, it includes the call to action connecting the recipient to the sales team.