Google Analytics Definition

Google Analytics the plenty of tools and services for measuring useful statistics when researching websites.

It is often surprised to see people choose expensive tools with limited capability over Google Analytics.

Google Analytics feature set undoubtedly appears a bit daunting still if you invest a little time learning about it.

And Google Analytics, a valuable tool for user experience designers. As a bonus, many sites already have it installed.

It means that if you’re walking into a new project, you might already have a plethora of historical data waiting to be analyzed.

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How to Use the different Data Views?

In many Google Analytics reports, it’s possible to switch the presentation of data. Sometimes, it useful for viewing data in an ideal way.

While other times a different view can reveal entirely new information about a website, and switching views is straightforward.

It’s directly below the date range area of a report. We notice a set of buttons that tab through the table, percentage, performance, comparison, and Pivot views on the page’s right side.

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1. Table view

The Table view is typically the standard data view when going over statistics. This view organizes data in a very straightforward spreadsheet-like manner.

Its view is helpful as a general overview for many types of values for specific dimensions. For example, on the default Top Content page (Content → Top Content).

It’s possible to digest Pageviews, Unique Pageviews, Avg easily. Time on Page, Bounce Rate, etc., for individual pages on a website.

2. Percentage view

Sometimes it’s easier to understand sets of data using visual tools like pie charts with the percentage view. It’s also possible to get a good idea of how values stack up against each other in just a glance.

In the example below, Mobile Devices views in the Percentage view. We take to order the items by Visits and take told Google Analytics to calculate the percentage of each mobile device’s total time.

In other words, in just a glance, we can see that iPhone, iPad, and Android users account for over 75% of the total time mobile users spend on this site.

3. Performance view

Performance view extra tool for visualizing data. It helps analyze some metrics where the Percentage view fails to do so.

For example, its capacity makes sense to use the Percentage view to visualize the total number of visits to the website from different referrers.

However, if we wanted to see Pages per Visit, the Performance view would be ideal for presenting that data.

4. Comparison view

The Comparison view is a handy visualization for comparing data against each other with this data view.

It’s possible to quickly visualize scenarios like: “What is the bounce rate of a page compared to the site average?”.

And what is the average time spent on a page compared to the site average? Or even “How many users are browsing using an iPad compared to this month last year?”.

By default, the Comparison view compares metrics against a site’s average for that particular metric. Still, it also compares against the history of your site if you enable the “Compare to Past in the Date Range section of Google Analytics.

5. Pivot view

The Pivot view a unique way to view multiple dimensions of data at once, which can be especially useful for finding otherwise hard-to-spot trends.

For instance, it’s Pivot by Source and then views Avg. Time on Site & Pages/Visit from different sources to specific landing pages.

It is also helpful in seeing what landing pages are most successful for specific sources and which landing pages need work (or should be avoided) from particular sources.

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Marketing with Content Rules Definition

Marketing with the content rules a lot of business books read like textbooks. And five sitting on the desk now waiting to reviews besides this one.

And a few of lengthy and to put down. Besides being chock full of “doable” advice, Content Rules is a business book that’s enjoyable to read. The hat tip earns the double entendre of the title to content as a high-impact marketing method.

But also through 11 rules shared in the book. Below it shares the titles of those rules and my perspective on what they mean.

1. Embrace Being a Publisher

• If we want to get in the media, become the media, and the same logic holds with content marketing.
• If we want to engage and inform with content, then start thinking like a publisher. The planning, logistics, creative process, and other things that go with the content and media business are essential.

2. Insight Inspires Originality

• One-way communications without empathy with the customer’s needs are merely ineffective. And content marketing strategy is aligning the right business goals with those of your customers.
• That means a keen understanding of key messages and your customers’ information needs where ever they may be in the buying and lifecycle.

3. Build Momentum

• The alignment I just mentioned above means creating content with a purpose, with a particular objective in mind and desired outcome.
• Don’t just inform readers, and please give them a natural progression of what to do next. Inspire them to take action.

4. Speak Human

• When it connects with customers, it’s through relevant, timely, and digestible information in the same ways.
• And SEO professionals optimize content based on keywords most important to customers than company executives. Must the content marketer empathize with their customer’s language?

5. Reimagine

• They are repurposing content to get another copy out, not nearly as valuable for objectives as planning the reuse of content from the start.

6. Share or solve, don’t shill

• Content that helps customers see how the products or services solve real problems will reinforce credibility for the solutions you offer – without selling.

7. The show, don’t just tell

• 7. Some of the most effective content marketing focuses on education and helping customers visualize solutions involving your products or services in the context of their lives.

8. Do Something Unexpected

• The rise of content marketing means many other companies will be reading this book and doing very similar things. Be different, be creative, and think of unique ways to communicate your message and add value.

9. Stoke the Campfire

• Content that inspires conversation between brand and customer is excellent. Brands inspiring conversation between their customers is even better.

10. Create Wings and Roots

• Ground your content with critical points of view and at the same time encourage its reach into the social sphere.
• Its extending reach into social discussions can reveal even more content creation opportunities that will best resonate with customers.

11. Play to your Strengths

Focus on the channels and messages that are true to your brand and the customers you’re trying to reach.

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Content Experience Definition

Content experience whenever consumers contact your content online, they feel certain things and behave according to how content presents to them.

It is the content experience, and it takes place where your content lives, affects how users feel about interacting with your brand. And it ultimately shapes the buyer journey from prospect to lead to customer.

And every piece of content has experience surrounding it. Indeed, a negative content experience can cause potential customers to look elsewhere. It also split the content experience into three parts:

The Environment in Which Your Content Lives

It is how content appears to anyone who finds it. It’s crucial because many peoples judge the value of something by first impressions.

The content environment also means where to place the content. Is it in email, on a landing page, or gated behind an email subscription form? In this way, it’s closely related to the user experience.

The Structure of Your Content

It is a must about the operator’s experience. Can someone find what they are looking for and navigate your website quickly?

Is content structured so that it gives viewers the correct information at the right time? Its part of the content experience is essentially about how your content organizes.

The Impact of Your Content

It Organizes content to encourage users to take the necessary next steps? One of the critical parts of a content experience is whether it compels users to take action. It also involves relevant CTAs and personalizing content to potential buyers.

Why Content Experience Matters for Content Marketing?

• The content experience has a significant impact on conversions, streamlines the buyer journey. And it helps with customer retention. From the viewpoint of a prospective customer, certain factors contribute to a positive content experience:
• They can easily find what they look similar toward it.
• They enjoy the way the content presents.
• And they can easily view the content on whichever device they’re using.
• They feel emotionally engaged with the tone of the content.
• They can quickly find other content relevant to their interests.
• When you get all of these things right, your content marketing will have more impact and ultimately increase your marketing investment return.
• So the value of your content doesn’t just rely on the subject matter; its value is dependent on how it comes across to viewers.

What did Marketers do to Improve The Content Experience?

1. Content Environment

• It’s, therefore, crucial to ensure your content is easy to read and scannable. Use shorter sentences and paragraphs. Break up text with subheadings, bulleted lists, images, graphics, and white space.
• It summarizes videos with text in case people don’t want to watch them. And using responsive design is also crucial.
• If your content does not optimize for mobile, your Google rankings will drop, and you’ll damage your conversion rates. After all, around 60 percent of content consumption happens on smartphones and tablets.

2. Content Impact

• Every piece of content should have a purpose, but ultimately it’s about driving prospects further along the sales funnel.
• And also, it means you need to do two things.
• And every piece of content should have a purpose, but ultimately it’s about driving prospects further along the sales funnel. It means you need to do two things.

3. Personalize Content

• Please get to know your target audience and the issues they face.
• And make sure each piece of the content focuses on a particular topic and provides specific solutions.

4. Encourage Action

• Ensure every piece of content includes a CTA that is relevant to the content. For example, you shouldn’t be promoting a “Beginner’s Guide to Marketing” white paper on the same page as a blog post aimed at advanced marketers.

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Evergreen Content Definition

Evergreen content if you’re involved with SEO, content marketing, or any web marketing. It probably heard the phrase “evergreen content” and remained told that your site needs to take it.

And what is evergreen marketing, and why are evergreen articles good for SEO?

Today we are explaining the basics of evergreen articles. And how to write an evergreen content piece. And why is incorporating evergreen posts into your blog strategy is essential for killer content marketing?

Why is It Named Evergreen?

• The term “evergreen” sounds familiar even to the non-marketing ear because evergreen trees (usually the pine or fir variety) often use to decorate homes at Christmas.
• The evergreen tree symbolizes perpetual life because they retain the leaves throughout the seasons rather than shedding. It like the trees, evergreen content is considered sustainable and lasting.
• It possibly you are thinking, “Hey, wait a minute. All content online is sustainable; the articles and blog posts don’t ever disappear.”
• When we talk about the piece of content is “evergreen,” we mean that evergreen content continues to relevant long past its publication, so traffic grows over time.

What is non Evergreen Content?

• News article
• It statistics or numerical reports that are likely to change and go out of date
• And pieces about specific holiday or season
• And articles focused on the current trend or pop culture fad
• Also latest clothing and fashion trends
• Its evergreen web content has (virtually) no expiration date and ideally will retain its value over the long term.
• Anything prints about this year’s presidential election, for example, is not evergreen content because it becomes obsolete six months from it now.
• And many keywords are associated with that topic will end up in the Google graveyard, never to be searched again.

What are Standard Evergreen Formats?

• Some standard evergreen formats’ capacity considers in generating lasting content.
• The Lists
• Top Tips
• And instructional “How To” Tutorials
• It also encyclopedia-Esque Entries
• It product Reviews
• Also ideas
• In these formats, it does not automatically make your piece evergreen, but these structures tend to work well with evergreen writing.
• And videos are beneficial when you need to illustrate how to do something, like frost a cupcake or grout a tub.
• If videos are not possible, consider using a series of images (photos or illustrations, diagrams, etc.) to your advantage.

What are the Evergreen Article Ideas?

• Some subjects never get old. Here are some evergreen article ideas that are as old as humanity:
• Love and Romance Food
• Finance/Saving Money
• Parenting
• Weight Los
• Jobs and Careers
• Pet Care
• It must address evergreen topics that are relevant to your business. If we sell office supplies, appropriate evergreen topics capacity include. How it keeps your desk organize or “different pen types and when to use them.
• If we are looking to generate leads for your landscaping business, a post on what types of plants work best in your climate works as the evergreen article.
• The problem with generating good evergreen ideas is that often it feels as if the best topics are already stay covered, maybe even in excess.
• In this case, the keys add a unique viewpoint to the popular topic or go into more depth and provide additional details.
• And look for long-tail keywords with volume but not super-high competition if you have a specific niche market.
• We find less content on the web about your topic, making your evergreens even more valuable.

What are the Examples of Evergreen Content?

• Here are some specific examples of what consider evergreen articles.
• How to Build Dog House – It clear, concise tutorials with attractive photos make great evergreen pieces.
• 10 Ways to Enjoy Bacon –and imagine the future where people don’t like Bacon? I sure can’t.
• Top Tips the Soothe Crying Babies – There is always a regenerating population of new parents, and individuals with screaming babies are probably pretty desperate for advice.
• A quick “best tips” hold its value for years, and new parents can share the list with their panicky peers.
  These are pieces that consider evergreen content because the topics continue to be relevant into the foreseeable future.

What are the Examples of Evergreen Sites?

• These sites are significant producers of evergreen content:
  About.com
• Wikipedia.com
• Answers.com
• Imdb.com
• Ehow.com
• These sites publish vast quantities of evergreen articles on an inclusive variety of topics. Its example is Wikipedia, which ranks on the first page for almost half of all Google searches.
• But, it churns out pieces are some of these evergreen sites end up producing low-quality articles.
• It is good to visit these sites not only the see good examples of evergreens. But also to investigate how some of these sites are lacking and what is write to improves them.

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