Content curation on social media on the premise that we did not take to write and produce all of the content we post.

Also, “content curation” and content curation on social media is the technique that consists of carrying out the search, compilation, filtering.

And the selection of the most relevant information that we find on the internet.

(social networks, blogs, web pages, etc.) to disseminated later with our audience.

And curating content is finding the content that our audience finds essential and valuable and repositioning it in a way that serves both our organization and our audience.

Why Essential we Curate Content for our Social Networks?

• The key benefit of sharing curated content, rather than just the content.
• We create, is that content helps us keep up with the demands of social media algorithms and the frequency of content we need.
• It’s nearly impossible to create 12 and 24 pieces of content the day without taking advantage of content curation, like retweeting content.
• And we are republishing the link, photo, video, and other significant details of the content we take found.

What is the ideal Combination and Curated Content Versus Original Content?

• The perfect mix of how much content we must initially produce versus curated content can vary.
• And also, not afraid to post and share more curated content.
• And mainly when concentrating our efforts on creating more extended pieces of rich, original content.
• It helps us keep our feed up to date if we can select the range to set and forget.
• It’s reasonable for our social posting program to take 80%, 70%, and 60% curated content versus 20 and 30% of ours.

Also Read: How to Innovate in Content Marketing? – Useful, And More

Also Read: What are the Contents? – Types, Best Types of Contents

Here 5 Mistakes to Avoid in Content Marketing

1. Lack of the Clear Strategy and Action Plan

• Statistics from mistakes to avoid in content Marketing Institute reveal one of the most problematic content marketing errors: 94% of B2B marketers carry out content marketing, but only 32% carry out the documented strategy.
• The benefits of content marketing are countless, as long as the strategy appropriate to the needs and available resources develop.
• Before creating, it’s essential to determine aspects such as the objectives to achieve the content.
• Who are our buyer personas, the editorial calendar to follow, the promotion channels to use, and the work team in charge?

2. Please do not start with the Deep Investigation of our Target

• Do we know what your potential client likes or prefers? In most cases, the answer is No.
• But if our content is not focused on our target audience, failure is imminent clear about it.
• We must ask ourselves questions like this:
• What do we like, what worries us, what are our problems?
• What are our interests, and where it usually documented?
• Where can we find it? What time does it connect?
• The more details of our potential buyer we take, the better the content we generate focus.
• And we also know where and how to distribute it. In this way, And also we create relevant content.
• Which it’s essential for an excellent user experience. If potential customers come to our website
  with certain expectations and deviate from that ideal, we lose our audience.

3. Publish in the Single Format

• Content marketing is about writing blog posts, and there are different ways to express the messages.
• We want to transmit. For this, we take advantage of the different resources offered by the web.
• And infographics, videos, texts, audios, podcasts, gifs. And these are just some of the available options.
• Also play with them so that our audience identifies the dynamism of the brand.
• Also, combining the different formats get the audience out of boredom.
• It specifies in the content strategy in which format we are going to publish each topic. And also make it easier to identify if monotony is invading our content.

4. Focus Solely on SEO

• Don’t doubt for the second that we write for people, not for Google.
• But we must indeed facilitate the path to our content for readers.
• For this reason, it’s an excellent idea that optimization of content for SEO considers in our content plan.
• Because if we create content using keywords and complying with specific rules dictated by Google.
• We make it easier for our target to find us.
• However, do not focus solely on SEO and fill our content with too many keywords; quality must remain the priority.
• And focus on our users and on creating pieces of different, unique content that attract our readers.

5. Do not Measure and Analyze the Results

• Leaving evaluation aside is not a good idea.
• And this practice allows us to reinforce actions that take had good results and discard those that were of no use.
• And content marketing is not about creating and publishing like non-stop machines.
• Also, take the time to assess the numbers and adjust our strategy. Use measurement tools like SEO Ranking.
• But keep in mind that results are not measured only by sales made.
• Be interested in the leads obtained and how many times our publication has remain share, and we will soon see our profits increase. Try write business with non profit pricings.

Also Read: How to Develop the Digital Marketing Plan? – Plan, Points

Interactive Digital Book is the type of E book that is part of an interactive content strategy and informs what is necessary.

Also, it stimulates the interaction that readers with the material. The E book is rich material.

It means that it integrates the Content Marketing strategy in which people download it to acquire knowledge on the specific topic.

How does the E book interact with its readers? Here are some examples:

• While traditional e books bring forms to collect information from potential customers, an interactive digital book can do so through content.
• Also, interactive e books bring content that changes as the reader interacts with them.
• And interactive digital books focus on the answer the reader is looking it.
• Let’s see an example of the three previous points.
• And person downloads the interactive digital book on Content Marketing and, while reading it asked to answer questions such as the following:
• Do you do Content Marketing? (X) Yes () No
• And do you apply Content Marketing to a company? (X) Yes () No
• And are you the owner or manager of this company? (X) Yes () No
• Would you like to speak with a consultant about how to optimize our content strategy? (X) Yes () No
• As the reader answers the following question, he adapts to that answer in this example.
• Our answer that we do content marketing, so the next question was whether you do it in a company.
• If we require an answer no, the interactive digital book can have asked if we can use content marketing and direct us directly to the topic that talks about the advantages of this type of material.

What Precautions when uploading files to the Interactive Digital Book?

• Take we ever seen someone happy to bring to wait in line? Certainly not! And the same happens when we hope to download something on the Internet.
• And even our E book. Of course, our connection speed can influence how quickly we download the PDF file.
• However, if our interactive E book contains a lot of multimedia files, loading may take time.
• Also, even with the fastest connections, increasing the chances of the worst-case scenario: the person stops consuming our content.
• It prevents this from happening. Please pay close attention to the size files that we upload the E book according to the degree of relevance for the reader.

Also Read: What is Content Marketers in 2017? – Definition, 5 Must-Take Skills for Content Marketer in 2017

Definition Content Marketers in 2017

Content marketers in 2017 are increasingly existence called upon to diversify their skills and play various roles on the team.

And modern marketers are rarely hired only to perform social media tasks; instead, they expect to write content, understand data, and work with sales to increase profits.

This year, spending on the digital marketing project increased by 12% to 15% on average.

To maximize the opportunities in this broadening field, marketers must consider learning and developing these ten skills.

1. Analytics

• The whopping 84% of marketers indicate that they cannot measure and report their contribution to the company.
• And business leaders want complex numbers on the impact of marketing to gauge the impact of campaigns.
• And such, marketers need to become fluent in analytics to produce relevant data and prove the worth.
• Also, marketers who can measure ROI are in high demand, as companies want to know what they are putting in and getting out.
• And those who can continuously measure and alter campaigns based on data increase the chances of rising to higher positions within the company.
  Also in professionals who want to thrive must dive deep into the analytical mindset to stay on top.

2. Writing and Communication

• Content marketing is alive and well, with 74.2% of companies saying that content marketing increases their marketing teams’ lead quality and quantity.
• And while artificial intelligence and machine learning tools are becoming increasingly prominent in the marketing arena, nothing compares to the human-telling excellent story.
• Also, marketers need to play a significant role in building their effective content strategy around the buyer’s journey.
• And also, content plays a vital role in educating, informing, inspiring, and motivating buyers and prospects.

Also, marketers need to understand how to create content that converts at each of these levels.

3. Marketing Automation

• Marketing automation can significantly increase our campaign performance and should be a required skill for any professional in the field.
• And learning how to use automated workflows that continually nurture leads through emails or content is not easy.
• But it works -research shows that marketing automation can drive up to 14.5% increases in sales productivity and a 12.2% reduction in marketing overhead.

4. Research

• Marketing campaigns start with research, so honing this skill is essential.
• Marketers need to take a deep understanding of buyers, market trends, analytics, and opportunities in their field – this requires advanced research skills beyond a Google Search.
• With research skills, the marketer should focus on improving the subject matter expertise of the business.
• And fast its better understanding of the buyer and market. Marketers that can research effectively – and quickly – are a bonus to any team.

5. Coding Skills

• Marketers who don’t know HTML and CSS are probably becoming pains for the development team.
• Also, learning the basics of both can help quickly resolve minor issues, such as blog or website changes.
• And understanding how to modify the MailChimp template and research the competitor’s website also requires these skills, and these are becoming expected rather than desired skills.

Affinity Data Definition

Affinity data, let’s say we take pin boards full of DIY ideas, a few crafting blogs that we frequent, and the email account connected to several crafting stores in our area.

On the weekends, we check in at our favorite craft fair using Facebook, and occasionally we Google new places to buy craft supplies.

The way interacts with websites and social communications (including email) provides affinity data.

In short, the “database of affinity” is the expansive portfolio of individuals’ likes and dislikes based on what they interact it.

The affinity data that you produce from all the characteristics listed reveals that, dang, we like crafts.

Unlike search intent, affinity is the long-term measurement. The idea is that we like something now. And chances are we are still going to like it in the year and two. It’s a measurement of emotional attachment.

How does Affinity Data Work?

• Right now, if we were to search for “party games for kids,” we might get lists of ideas to incorporate into our child’s next birthday.
• However, if  its complete into the search engine’s algorithm, it can know that we “liked” our friend’s shared link to grills on sale.

What is the Future is near in Affinity Data?

• Who leading the affinity marketing revolution? Why, none other than Google, of course. Removing keywords is step one.
• It’s integrating the new data is very likely to step two. We can already see the baby steps of the movement in Google’s integration of +1 data into search results.
• But it’s going to much more extensive. Right now, affinity data is pretty much inaccessible. We take the data, but not any way to translate it into valuable information.
• However, soon we see companies emerging to take on breaking down the raw information into meaningful statistics.
• And checked in at the local YMCA and regularly receiving emails from the pool-building company.
• Also, considering affinity, our results might show extra outdoor and even water-based games.

Also Read: What is the Website Content Audit? – Purpose, Conduct, and More